Altum Inc.

A brief summary of my time with a startup making an AI product for content writing.

Altum's hero section on their website.


Client: Altum, Inc. (Startup)


  • As the sole UX designer I took on multiple roles to work with Business and Development.


  • UX Designer, UI Designer, User Researcher, and Everything Else

Who is Altum?

Altum is a small startup that ran Jenni AI, a content writing service. Its mission is “... to usher in a new era of human creativity through artificial intelligence”.

Portraits of the Altum team.

Who are Altum's users?

Jenni’s clients include SEO marketers and marketing agencies.

Slide listing information about a group of users.
The proto-persona, Aaron, I made to help us better keep our users needs in mind.

What I did at Altum

My main role was improving the user experience for customers by designing for Jenni’s UI.

Team portraits with a focus on Justin the UX Designer.

Improving Altum

Due to the COVID-19 pandemic Altum pivoted from a content writing service business focus into a SaaS business model.

Card detailing the pricing and details for a subscription.

Finding solutions

We found that giving both long-term and short-term design strategies equal weight not only helped the business stay afloat but grew it too.

Experiment details regarding an AI tool we made.
Part of a sprint report detailing the progress of an AI tool.

Why Altum exists

At the end of the day, Altum is a place where like minded individuals who love to learn, grow, and build meaningful things gather to create extraordinary things together.

Let's get in touch!

Feel free to message me about any AI or UX-related jobs I can do for you.

I'd also love to learn about your favorite games and/or detective novels.

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