A brief summary of my time with a startup making an AI product for content writing.
Client: Altum, Inc. (Startup)
- As the sole UX designer I took on multiple roles to work with Business and Development.
- UX Designer, UI Designer, User Researcher, and Everything Else
Who is Altum?
Altum is a small startup that ran Jenni AI, a content writing service. Its mission is “... to usher in a new era of human creativity through artificial intelligence”.
Who are Altum's users?
Jenni’s clients include SEO marketers and marketing agencies.
What I did at Altum
My main role was improving the user experience for customers by designing for Jenni’s UI.
Due to the COVID-19 pandemic Altum pivoted from a content writing service business focus into a SaaS business model.
We found that giving both long-term and short-term design strategies equal weight not only helped the business stay afloat but grew it too.
Why Altum exists
At the end of the day, Altum is a place where like minded individuals who love to learn, grow, and build meaningful things gather to create extraordinary things together.