Healthcare UX Assessment

Investigated product suite for usability issues and recommended solutions.

Episource landing page; hero section.

Overview

Client: Episource LLC

Summary

  • DIA Design Guild audited Episource’s products surrounding healthcare claims and encounters.

Roles

UX Strategist, User Researcher

  • Conducted stakeholder interviews, synthesized findings, and generated possible solutions.

Background

Episource is a data analytics company helping health plans submit claims and encounter data to government agencies.

The problem: What is the current state of Episource’s products and how can they be improved?

Goal

They needed usability recommendations for their product platform.

Process

To conduct an in-depth assessment of Episource's products we outlined phases with key activities:

  • Identify. Start kickoff workshop, conduct group stakeholder interviews, present project charter.
  • Assess. Continue group interviews, work sessions, perform competitive analysis, conduct UX/Design audit.
  • Synthesize. Conduct stakeholder interviews, work sessions, make journey map and ideal user flows.
  • Recommend. Give summary of assessment findings and recommendations.
Specific process used for Healthcare UX Assessment.

Methods

Stakeholder interviews

Interviewing stakeholders revealed important information that showed the full picture of Episource’s situation.

UX/Design audit

We evaluated each Episource product to find usability violations based on NielsenNorman’s 10 Usability Heuristics for User Interface Design.

Exploring problem space

We mapped out the existing product space onto a visual map to understand how the Episource environment worked.

Map of the Episource ecosystem.
A map made to understand the client's product ecosystem.

Competitive analysis

Competitive analyses were done to see how Episource stacked up against its competitors.

We compared competitor product landing pages with our knowledge of Episource’s products to see if there were any missing selling points.

A list of questions with screenshots of landing pages.
We asked ourselves key questions while exploring competitors' landing pages.

Journey map

As part of our recommendations we storyboarded ideal workflows for each product. These ideal future-states were based on our observations made during the assessment phase.

Findings and recommendations

At the end of the project we presented our findings and recommended solutions to stakeholders.

Results

Thanks to DIA’s efforts, Episource received:

  • An in-depth assessment of their platform’s usability.
  • Strategic recommendations on fixing UX issues.
  • Comprehensive knowledge of the product ecosystem.

Assessing Episource’s products taught me the process for conducting a thorough UX audit.

Next steps

In the future I hope to contribute to Episource’s further growth as a health risk adjustment platform.

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