A reading level analyzer & text simplifying tool made for SEO marketers and writers.
Client: Altum, Inc. (Startup)
- Released a free promotional tool to advertise the power of Jenni’s AI tools and bring in new customers.
UX Designer, UI Designer, User Researcher
Due to churning customers from COVID-19, Altum needed to immediately acquire new users by repositioning our marketing strategy.
GoalBy addressing core pain points for users (or showing promise for doing so), we believed that prospective customers would sign up for Jenni.
The steps of Altum's design process are:
- Define. Defining our users and the MVP design.
- Ideate. Ideating on design possibilities.
- Test. Testing pre-release ideations.
- Observe. Observing post-release outcomes.
Our users, SEO marketers and content writers, shared similar issues:
- Long editing times to properly reword text for the target audience’s reading level.
- Difficulty lowering an article’s plagiarism score.
EasyRead consists of 2 main tools, the reading level analysis tool and the simplifying tool.
To deliver quick results and recommended changes to development on EasyRead’s design we scheduled 3 quick usability testing sessions.
Once development was finished we soft-launched EasyRead on a popular SEO Facebook group, SEO Signals Lab, to drum up interest and convert hot leads.
- – : 200 hits converting into 8 signups.
- – : 100 hits converting into 0 signups.
We found that:
- – : 800 hits converting into 14 signups.
- – : 82 hits converting into 4 signups.
For a small startup, even one customer is the difference between life and death, so we were happy to see all this interest in our product.