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Redesigning Consulting Firm's Web Presence

Posted on:November 16, 2023

BEI landing page, hero section.

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UX Generalist, Developer at DIA Design Guild


Brinkerhoff Evaluation Institute (BEI) sought a redesigned web presence that centered around its Success Case Method (SCM) and the legacy of its founder’s, Robert Brinkerhoff’s, approach to evaluation work.

The original website design was outdated and lacked responsiveness for multiple device widths. Also its customer conversion pipeline consisted solely of users navigating to the contact page.

Previous version of BEI site.

Previous version of BEI site.


Based on our initial calls BEI needed a modern, usable website that persuaded potential clients to sign up for the Institute’s SCM training course.


I worked alongside a team of 4 which included a Project Manager, a Team Lead, and a UX Researcher. As the team’s UX Generalist, I worked on:


The deliverables for the client included:

The new website we made for BEI resulted in a cleaner visual appearance with intentional call-to-action placements to encourage users to sign up for the SCM course.

New and updated BEI website.

New and updated BEI website.