Table of contents
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Overview
- Client: Altum Inc. (Startup)
- Duration: Nov. 2019 – Oct. 2020
Summary
- As the sole UX designer I took on multiple roles to work with Business and Development.
Roles
- UX Designer, UI Designer, User Researcher, and Everything Else
Who is Altum?
Altum is a small startup that ran Jenni AI, a content writing service. Its mission is “… to usher in a new era of human creativity through artificial intelligence”.
Who are Altum’s users?
Jenni’s clients include SEO marketers and marketing agencies.
The proto-persona, Aaron, I made to help us better keep our users needs in mind.
What I did at Altum
My main role was improving the user experience for customers by designing for Jenni’s UI.
For a more detailed look at what I worked on at Altum, see the following case studies:
Improving Altum
Due to the COVID-19 pandemic Altum pivoted from a content writing service business focus into a SaaS business model.
Finding solutions
We found that giving both long-term and short-term design strategies equal weight not only helped the business stay afloat but grew it too.
Part of a sprint report detailing the progress of an AI tool.
Why Altum exists
At the end of the day, Altum is a place where like minded individuals who love to learn, grow, and build meaningful things gather to create extraordinary things together.